Consumer Psychology and Behaviour Design

Consumer Psychology for Service Designers: Why People Really Do What They Do

Gary van Broekhoven

Published on: 15/04/2025

Explore how service designers can use consumer psychology to create more intuitive, persuasive, and satisfying experiences that delight customers and deliver results.

Behaviour DesignConsumer Psychology

The Psychology of Brand Loyalty: Why We Keep Going Back for More

Gary van Broekhoven

Published on: 14/04/2025

Discover the psychology behind brand loyalty—from emotional bonds and trust to identity and community. Learn what really keeps customers coming back and how to build lasting brand love.

Behaviour DesignConsumer Psychology

How to Build Rapport in User Interviews (and Why the DISC Model Might Just Be Your Secret Weapon)

Gary van Broekhoven

Published on: 10/04/2025

Discover how to build rapport quickly in user interviews using empathy, active listening, and the DISC model. Turn awkward chats into rich insights that shape better products.

Behaviour DesignConsumer Psychology

UX Metrics: The Not-So-Secret Numbers Behind Great Experiences

Gary van Broekhoven

Published on: 09/04/2025

A no-nonsense guide to UX metrics. Learn which user experience metrics matter, how to measure them, and how they tie into business goals—all in a tone that won’t send you to sleep.

Behaviour DesignConsumer Psychology